The Tefillin Campaign
By putting on Tefillin, even once in a lifetime, a person forges an eternal bond with his Creator and merits the World to Come. This explains the importance of the Tefillin campaign.
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Sichos in English: 81st Birthday of the Rebbe, 11th Day of Nissan, 5743 (1983) Sichos in English: The Seven Noachide Laws תורת מנחם: ליל י"א ניסן, ה'תשמ"ג |

The Mitzvah Tank Works !!! A 42 year old secular Jew, who only got Bar mitvah'd in english because he never went to hebrew school was walking down South Beach Miami when he was approached to lay T'Fillin. As he did this, his Christian wife took pictures amazed because she had never seen this before. Afterwards, he walked away and laughed about it with his wife and brother at what a funny thing to do on South Beach. Fastforward 4 years later , I was recently re bar mitzvah'd 3 months ago in Hebrew, have been faithfully keeping shabbat , going to Temple every Fri night , attended Torah study and I am on the board at the Temple and Vice President of the Brotherhood, wear a Kippah ful time and wear a Talis every morning while saying the Shemonei Esrei, and my Christian wife just converted to Judaism a few weeks ago. NEVER UNDER ESTIMATE THE POWER OF THE MITZVAH TANK !!!